PARKER PEN Parker have been involved as title sponsors of the European Shield since the 2000/1 Final, as well as being associate sponsors of the Heineken Cup since the 2001/2 season. This year sees a further extension of Parker's commitment to European rugby as title sponsors of the newly formed European Challenge Cup. Title sponsorship of the European Challenge Cup and Shield, as well as Official Partner status of the Heineken Cup, provides Parker with a great opportunity to reaffirm their brand messages with the steadfast Parker user as well as with a broader audience. These sponsorships offer the chance to increase brand awareness across vital European markets and provides a relevant hook on which to hang a series of other promotional activities. Parker - a company rich in tradition Parker has a rich and varied history, beginning with the first fountain pen patented by the company's founder, George Parker, in 1889 to the design classics of today like the Duofold Mosaic. For more than a century, Parker has been producing pens of superior design and quality for a wide array of tastes. Today, people all over the world prefer Parker pens. In fact, Parker holds two Royal Warrants of Appointment to Her Majesty The Queen and The Prince of Wales. Visit our website at www.parkerpencgi.co.uk