EPCR tournaments set for major viewership boost with new UK and Ireland broadcast agreements announcement

BT Sport to continue as lead broadcaster in UK and Ireland EPCR and BT Sport extend long-standing partnership, with BT Sport set to broadcast eighth season of both competitions ITV, RTÉ and S4C to generate new viewers with extensive free-to-air coverage The Heineken Champions Cup and EPCR Challenge Cup are set for a major viewership boost with the announcement that BT Sport, as well as ITV, RTÉ and S4C, have all agreed multi-year partnerships for the new broadcast cycle in the UK and Ireland.