Players all over Europe dream of one day lifting the Heineken Cup - arguably one of the most famous (and biggest!) trophies in world rugby.

And now thanks to proud tournament sponsor Heineken, members of the Welsh public will also have the chance to get up close and personal with the famous cup.

The Heineken Cup Trophy Tour will launch in Cardiff - the location of this year's Heineken Cup Final - on Tuesday 20th May, before touring the supermarkets of South West Wales. So rugby fans from across the region will be able to have their photo taken with the icon of European rugby whilst shopping for their groceries.

Speaking on the initiative, Jon Lane, Sponsorship Manager of Heineken UK said, "Only a handful of professional players ever get close to the Heineken Cup and only once they have proved they are the best in Europe. Heineken are proud to sponsor the leading club tournament in the world and wanted to celebrate this year's final in Cardiff by allowing people to see the Heineken Cup for themselves. We hope that as many rugby fans as possible come along to the venues and join in our excitement as we build up to what promises to be one of the most exciting Heineken Cup Finals in the tournament's history."

The 2008 Heineken Trophy Tour:
Tuesday 20th May: Asda Cardiff, (11.30am - 1.30pm) followed by Morrisons Cardiff Bay (2.30pm - 4.30pm)
Wednesday 21st May: Makro Cardiff (11.30am - 1.30pm) followed by Tesco Extra, Western Avenue, CF14 (2.30pm - 4.30pm)
Thursday 22nd May: BA Cash & Carry in Cardiff (11.30am - 1.30pm) followed by Sainsburys Newport (2.30pm - 4.30pm)
Friday 23rd May: JS Colchester (11.30am - 1.30pm) followed by Tescos Extra in Talbot Green, PontyClun, CF72 (2.30pm - 4.30pm)

Please note that fans must be 18 years of age to have their photo taken with the Heineken Cup.