EPCR is pleased to announce that the Heineken Champions Cup will be available to rugby fans in the Middle East and North Africa (MENA) following an agreement with FloSports who will broadcast the tournament live and on-demand until the end of the 2021/22 season.

More than 70 matches, including the knockout rounds of the Challenge Cup, will be streamed on the FloRugby.com platform each season as a result of the partnership which was agreed in collaboration with EPCR’s international media rights distributor, RDA.

FloRugby will launch its coverage of the Heineken Champions Cup on Friday when Scarlets host Ulster Rugby and Edinburgh Rugby welcome Newcastle Falcons to BT Murrayfield in a critical Pool 5 encounter. The exclusive broadcast of all tournament matches will be available to viewers in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, UAE, Yemen.

EPCR Director General Vincent Gaillard said: “We are delighted to have concluded this agreement with the innovative OTT platform, FloSports. This is great news for rugby fans across the Middle East and North Africa. The Heineken Champions Cup continues to go from strength to strength on the field where it is undoubtedly The One to Win in club rugby. We are also seeing the benefits from a mix of traditional broadcasters and new digital players across the world who support our progressive strategy.”

“We’re excited to bring FloRugby to a new market by partnering with the pinnacle of European club rugby through EPCR tournaments,” FloSports SVP, Global Rights Acquisition & Strategy Phil Wendler said. “Collaborating with RDA to deliver elite rugby to fans around the world has been a great experience thus far, and we look forward to continuing our partnership with them and with EPCR in MENA.”

The Heineken Champions Cup will also be available in Latin America on ESPN with matches at Exeter Chiefs, Munster Rugby and Racing 92 covered live during Round 3.

All 10 tournament matches this weekend will be broadcast live on NBC Sports in the United States and on DAZN, in Austria, Canada, Germany, Italy, Japan and Switzerland.

Full live coverage will also be accessible across the Caribbean on SportsMax and to fans in Australia and South-East Asia on RugbyPass. In addition, New Zealand audiences will have matches from Edinburgh and the repeat of the 2004 final between Wasps and Toulouse this weekend on TVNZ Duke.

The international broadcast picture for European club rugby tournaments has been greatly enhanced as domestic audiences also enjoy the best-ever access to the action. BT Sport (United Kingdom and Ireland) and beIN SPORTS (France) are the quality pay-tv broadcasters providing in-depth coverage whilst Saturday’s all-Gallagher Premiership affair between Exeter Chiefs and Gloucester Rugby will be screened free-to-air by both Channel 4 (UK) and Virgin Media (Ireland) with the clash of Racing 92 and Leicester Tigers closing Round 3 on France Télévisions on Sunday.