EPCR, the organiser of the Heineken Champions Cup, Challenge Cup and Continental Shield tournaments, is pleased to announce the appointment of François Vergnol as its new Marketing and Commercial Director.

François Vergnol, a French national, has 15 years of experience in the sports sponsorship, marketing, licensing and sales sectors and joins EPCR at its headquarters in Lausanne, Switzerland from Van Wagner Sports & Entertainment (VWSE) where he was Project Director, FC Barcelona.

In his career to date, Vergnol has overseen the implementation of sponsorship agreements with brands and organisations such as BT, Omega, Renault, Jaguar Land Rover, SAP and Destination Sydney New South Wales.

Most recently, he developed a new commercialisation strategy for FC Barcelona’s new Camp Nou Stadium with the aim of generating an additional €100m per year in revenue for the iconic Spanish club. He had previously been Commercial Director of OC Sport, who create and manage international events across a wide range of sports.

Vincent Gaillard, EPCR Director General, said: “François brings a wealth of experience to EPCR and arrives at an important time in our commercial evolution. With the surge in exposure of our tournaments on a range of television and innovative OTT platforms around the world, and with attendances growing in addition to the return of Heineken as title sponsor of the Champions Cup, EPCR is well-placed to deliver increasing value to its partners and stakeholders. We are delighted that François will be leading that development.”

François Vergnol said: “I am honoured to have been offered the opportunity by EPCR to lead the organisation’s commercial and marketing drive. The Heineken Champions Cup and Challenge Cup are clearly premium tournaments with a global reach, however, I believe they have untapped potential in terms of their commercial results as well as their audience reach and engagement. With my experience in the sports industry, I am looking forward both to growing the value of the properties and to playing a part in EPCR’s exciting future.”

EPCR currently has sponsorship agreements with world-class brands Heineken, Tissot, the Financial Times and Gilbert, as well as broadcast partnerships with BT Sport, Virgin Media, Channel 4, beIN SPORTS, France Télévisions, NBC, ESPN Latin America and DAZN, among others.