"Playing for a home final is a massive thing for us. It is great to have the final in Edinburgh, but we have a few games to go before that," said Ford, who will be making his 74th European appearance this weekend.
"Reaching the final is definitely something that is doable. We did it two years ago, so there isn't anything that will stop us this time, as long as we put the work in prior to the game."
Interim coach Duncan Hodge was left with plenty to ponder on after his side slipped to a fifth successive PRO12 defeat against the Scarlets last weekend. But home is certainly where the heart is for Edinburgh when it comes to European competition having won their last 11 home ties in the Challenge Cup.
They also have a good success rate against French clubs, with nine wins in their last 12 outings against TOP 14 opposition. But La Rochelle, who are 11 points clear at the top of the table in France, are playing some of their best rugby and are keen to reach the semi-finals for the first time in their history.
"We have a lot we can work on after the Scarlets game but we have something big to focus on. In Europe, we have played pretty well at home and got some good results, so we can take confidence from that," said Ford.
"We will go into the game against La Rochelle with a plan to really take them on. They are going well in the TOP 14, they have big pack, have some exciting players in their team and it will be a great challenge for us - but something we will look forward to.
"We beat Harlequins home and away in the pool stages and to beat a good team like that does give us confidence. We just have to perform for the full 80 minutes."
- The two clubs have never met before in European competition.
- Edinburgh have reached the quarter-final stage of the competition for the second time in the last three seasons. In 2015 they made the final before losing to Gloucester.
- This is the second time La Rochelle have reached the knockout stage of the Challenge Cup. The current TOP 14 leaders lost in the quarter-final to ASM Clermont Auvergne in 2011.
- Edinburgh have won their last 11 home games in the tournament.
- La Rochelle have picked up just two wins in their last nine games (L7) on the road, however, this is their first fixture on Scottish soil.
- Edinburgh have registered nine wins in their last 12 Challenge Cup matches against TOP 14 opposition (L3).
- La Rochelle had the best tackle success rate in the pool stage (92%), missing an average of just 7.8 tackles per game.
- Edinburgh averaged 8.3 turnovers won per game in the pool stage - the best rate in the tournament.
- Edinburgh's Ben Toolis made more tackles (73/79) than any other player in the pool stage of the Challenge Cup this season, and also won the most lineouts (46, incl. steals).
- Jason Eaton stole more opposition line-outs (6) than any other player in the pool stage, and the La Rochelle skipper also scored two tries.